Chevrolet and Hot Wheels today announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, celebrating 50 years of partnership, performance innovation and design.
The commemorative package pays homage to iconic Hot Wheels features including a Crush exterior color and stripes that replicate the toys’ famous orange tracks. The $4,995 package, available on Camaro 2LT and 2SS coupe and convertible models, goes on sale in the first quarter of 2018.
“The Chevrolet Performance design studio is full of designers who were inspired by Hot Wheels,” said Tom Peters, director of Exterior Design for Chevrolet Performance Cars. “The Camaro Hot Wheels 50th Anniversary Edition captures that passion, turning childhood fantasy into reality.”
Camaro and Hot Wheels have pushed the boundaries of design and performance for 50 years. The 1967 Camaro offered a distinctive design with available hidden headlamps and a front sub-frame that enhanced responsiveness and refinement. In 1968, Hot Wheels elevated the performance of toy vehicles with wide wheels and low-friction axles, designing them to be the fastest toy cars on and off the track.
“In the 1960s Hot Wheels and Camaro challenged vehicle design by elevating the speed, power and performance of both die-cast and pony cars alike. For 50 years, both brands have developed high-performance cars that embody the challenger spirit.” said Chris Down, senior vice president and Global Brand GM, Hot Wheels. “We’re thrilled that fans can now experience the essence of Hot Wheels in this special edition Camaro.”
Commemorative package details
The 2018 Camaro Hot Wheels 50th Anniversary Edition is available on 2LT and 2SS coupe and convertible models with the following content:
The Camaro Hot Wheels Edition joins approximately 20 other Chevrolet models at the SEMA Show, Oct. 31-Nov. 3. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.
FAST FACT: The Custom Camaro was the first Hot Wheels vehicle released in 1968 and was part of the original 16. The toy was offered in about 20 color combinations, with Gold and Creamy Pink being among the rarest — and most collectible — hues.
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