The Chevrolet Trax, the brand’s newest addition to its SUV family, has climbed to the No. 2 spot in market share in the small SUV segment after its first few months in the U.S. market.
On sale since mid-December, 47 percent of Trax buyers are new to Chevrolet, 58 percent are women, and 19 percent are under the age of 35.
“The Trax gives customers another choice in the Chevrolet portfolio between small cars and SUVs,” said Steve Majoros, Chevrolet director of marketing for cars and crossovers. “The Trax offers customers a well-equipped, entry-level SUV that was not an option before, and it is one more way we hope to earn customers for life.”
SUV sales are surging in 2015, accounting for 37 percent of total industry sales. The compact SUV segment, where the Chevrolet Equinox competes, led the industry in 2014 and is on a similar path this year. Equinox saw its best January and February ever, with sales up 14 percent. The Chevrolet Traverse midsize SUV total sales were up 28 percent in February, its best February since its introduction in 2008 as a ’09 model.
The small SUV segment has a lot of room to grow, said Michelle Krebs, an analyst with AutoTrader.com.
“The small utility segment has seen phenomenal growth in the U.S. and across the globe,” Krebs said. “AutoTrader saw a huge increase in shopping traffic for small utilities in 2014. Of all our shopping traffic, 46 percent looked at SUVs and CUVs in 2014, up from 36 percent in 2013.”
Based on early tracking, March sales indicates Trax, Equinox and Traverse sales will be even stronger.
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Pack up the family and your peace of mind – the Chevrolet Impala sedan and Tahoe and Suburban full-size SUVs were recently recommended for families in new rankings by Kelley Blue Book and U.S. News & World Report.
Impala and Tahoe are among Kelley Blue Book’s KBB.com 15 Best Family Cars of 2015, and Impala and Suburban were selected among U.S. News & World Report’s 2015 Best Cars for Families.
It is the second consecutive year Impala has made both lists, while the Tahoe and Suburban were completely redesigned for 2015.
All three Chevrolet models offer crash-avoidance technologies that use cameras, radar and ultrasonic sensor technology to help drivers avoid rear-end collisions with a vehicle they are following, blind spot-caused sideswipes, parking lot rear backup collisions and more.
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Sending you lots of luck and good fortune. Happy St.Patrick’s Day!
As the Camaro rolls through the final year of its fifth generation, Chevrolet asked five designers who have contributed to the sporty car’s design to reflect on the styling legacy that helped create an icon.
“While Camaro has evolved with cultural and design trends, it has consistently represented the approachable, attainable sports car with an emphasis on fun that’s evident in its styling,” said Ed Welburn, vice president of GM Global Design. “As a result, each generation of Camaro has evoked an emotional connection with enthusiasts – connections spanning 48 years, and five generations.”
First Generation – 1967-69
Ed Welburn, vice president of GM Global Design
Currently owns: 1969 Camaro
“The Camaro should not have been a design success, as it was based on an existing architecture and admittedly hurried to market to address the personal coupe revolution occurring with Baby Boomer customers,” said Welburn. “However, the first-generation Camaro delivered a pure, classic proportion that will forever be regarded as one of the best-looking cars of its time. It was very lean and muscular, with comparatively minor embellishments for high-performance models. That was in contrast to some of the brasher competitors during the muscle car era, and it has helped the first-generation Camaro maintain timeless good looks.”
The Camaro’s first generation lasted only three model years, but one stands out for Welburn: “The 1969 model is the iconic Camaro to me. From the dual-plane grille design and speed lines stamped into the fenders and doors, it was original and distinctive. It didn’t borrow from any other design and all these years later, it still looks fresh.”
Welburn’s design analysis highlights for the 1969 Camaro include:
Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show in April, 2015.
Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model. That, in turn, provides increased rear legroom and interior space.
Due to a higher-strength steel structure, the new Malibu is also expected to be 300 pounds lighter than the current model, which benefits the sedan’s fuel economy and handling.
“Malibu’s gorgeous styling is the result of a masterful understanding of proportions,” said Ed Welburn, General Motors’ vice president of Global Design. “The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated.”
More details about the 2016 Chevrolet Malibu will be shared each week leading up to the vehicle’s global debut. The 2016 Malibu is expected to go on sale by the end of 2015.
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