Today at the State Fair of Texas, Chevrolet confirmed that its all-new Class 4 and 5 trucks launching in late 2018 will be branded Silverado. The announcement came during Chevrolet’s Truck Centennial event, which kicked off a 100-day celebration of the first century of Chevrolet pickups.
“The first Chevy truck was built in 1918 for small business owners, and we have been expanding the market ever since because customers want specialized trucks that can tow and haul with confidence,” said Sandor Piszar, director of Marketing and Advertising for Chevrolet Trucks.
In the last three years alone, Chevrolet has revitalized the midsize pickup segment with the Colorado, launched a new range of Low Cab Forward trucks and introduced a completely redesigned 6.6-liter Duramax diesel for heavy-duty pickups.
“The first Chevy truck was built in 1918 for small business owners, and we have been expanding the market ever since because customers want specialized trucks that can tow and haul with confidence,” said Sandor Piszar, director of Marketing and Advertising for Chevrolet Trucks.
In the last three years alone, Chevrolet has revitalized the midsize pickup segment with the Colorado, launched a new range of Low Cab Forward trucks and introduced a completely redesigned 6.6-liter Duramax diesel for heavy-duty pickups.
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