At Courtesy Chevrolet San Diego, we're thrilled to announce that the Chevrolet Colorado has once again captured the spotlight for its refined capability, top-notch performance, technological innovations, and outstanding overall value. The pickup truck has been honored with the prestigious title of the 2024 Best Truck of the Year by the Hispanic Motor Press Association (HMPA). This remarkable achievement was unveiled at AutoMobility LA, where HMPA President Ricardo Rodriguez-Long, along with a panel of distinguished judges, presented the award during the 14th annual HMPA program. The 2024 jury panel, consisting of independent Hispanic automotive media, content creators, and industry influencers, meticulously evaluated vehicles based on a comprehensive set of criteria. These criteria include overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental considerations, driver satisfaction, and price.
Chevrolet takes immense pride in this distinguished recognition, especially given the widespread popularity of pickup trucks among Hispanic consumers. The 2023 Colorado lineup, which played a pivotal role in securing this accolade, comprises the Work Truck (WT), LT, Z71, ZR2, and the groundbreaking Trail Boss models. With three distinctive chassis stances optimizing each model's capabilities, the lineup offers a diverse range of choices tailored to the unique ways customers utilize their trucks for work and recreational activities, including off-roading. Ricardo Rodriguez-Long, President of the Hispanic Motor Press, emphasized the importance of value for the Latino community in their purchasing decisions. He stated, "As Latinos, we look for the most value in every one of our purchases. We have immense buying power and are discerning customers when it comes to selecting vehicles for ourselves, our families, and our lifestyles. HMP recognizes the brands that continuously meet the needs of our community and deliver quality, reliable products." About Chevrolet Founded in 1911 in Detroit, Chevrolet has evolved into one of the world's largest car brands. The Chevrolet lineup includes electric and fuel-efficient vehicles that prioritize engaging performance, heart-pounding design, passive and active safety features, and user-friendly technology—all at a great value. Explore more about Chevrolet models at www.chevrolet.com. About Hispanic Motor Press The Hispanic Motor Press Awards stand as the premier independent Hispanic awards in the country, providing valuable insights for the Hispanic community to make informed decisions about the best vehicle options in the market. The jury panel, comprised of national Hispanic journalists, content creators, and influencers, assesses vehicles based on key purchase drivers for Hispanic families, such as quality, reliability, style, safety, and value. The Hispanic Motor Press Foundation, a non-profit 501(c)3 organization, is committed to educating and assisting the Hispanic consumer in transitioning towards clean, affordable mobility capable of reducing greenhouse emissions and improving air quality.
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