Chevrolet has announced the launch of Mi Familia, My Chevy, a national online contest that celebrates Hispanic families. Chevy is calling on Hispanic families to submit their unique stories for the chance to be selected and awarded the road trip of a lifetime, complete with personal chauffeurs and the latest Chevy vehicles for up to 9 family members.
The online contest is open for submissions through December 31. Families must submit a photo that highlights a special family moment or milestone, then write a short response explaining more about their family and what a road trip would mean to them.
“At Chevrolet, we understand the importance of road trips for families and are excited to kick off this inaugural contest,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Family is at the fabric of Hispanic culture and we want Chevrolet to play a contributing role in building road trip memories.”
Among Hispanic customers, Chevy is the third best-selling automotive brand, making vehicles that meet the unique needs of today’s Hispanic families and helping to keep them safe on the road. Hispanic vehicles sales account for 14% of all Chevy sales.
As part of the program, Chevrolet has enlisted three Hispanic influencers to capture and share their own Chevy family road trip experiences through their social and digital channels. Each influencer will drive one of Chevrolet’s latest products, including the All-New 2020 Silverado, 2020 Blazer and the 2020 Traverse. These brand ambassadors will also encourage Hispanic audiences to submit their unique contest entries.
Families will also have the chance to enter the contest at select upcoming Chevy events. These events include:
The winning family will be selected and announced in January, 2020. The grand prize road trip will take place in Spring 2020 and includes a 6 day, 5 night adventure which begins in Miami, Florida, where the winning family will make stops in their Chevy to enjoy the culture of Miami and experience a baseball fan’s dream in West Palm Beach, before ending in a magical vacation at Walt Disney World Resort, where it only takes a moment together to create memories that last a lifetime.
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