Chevrolet is expanding the popular Midnight Special Edition with new models available on 2016 Silverado 1500 Z71 and 2016 Colorado Z71. They join a growing portfolio of special-edition trucks whose popularity helped Chevrolet truck sales increase 27 percent last year – double the increase for the total truck market.
“We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average.
“The Silverado 1500 Midnight was by far the most popular model in 2015,” Piszar continued, “as demand outstripped supply in a matter of months. It only made sense to expand our special-edition offerings for 2016, including new Midnight editions.”
With the addition of the Silverado 2500 HD Z71 which was introduced in September, customers now can select from midsize, light-duty and heavy duty Midnight editions. Each combines off-road equipment and monochromatic details, such as:
Other special-editions available for 2016 include the Silverado Realtree®, Silverado Special Ops, and Colorado Trail Boss, with additional models to be announced later this year.
“Each special edition is tailor-made to fit a specific customer – whether you are an off-road enthusiast who wants a Colorado or a hunting enthusiast who wants a unique Silverado,” said Piszar. “In addition, each special edition is designed to attract attention at the dealership and in the customer’s driveway.”
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