Chevrolet aired a number of ads during Super Bowl XLV, but one in particular stood out. According to Nielsen, Chevrolet’s “Miss Evelyn’s Wild Ride” spot for the Chevrolet Camaro was the most-watched television advertisement of all time.
Nielsen estimates that 119,638,000 people watched the Camaro spot. The previous most-watched ad was a Doritos commercial from 2010, with 116 million viewers.
“The Super Bowl is clearly a great opportunity to reach a large audience,” said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. “The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand. Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV.”
If you weren’t among the millions of viewers that already watched the “Miss Evelyn’s Wild Ride” spot, you can watch it below.
Source: Chevy in the News
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